Like most industries, recruiting is constantly changing. As new technology is introduced, the field continues to become more efficient and effective. Watch for these five influential technologies affecting recruiting in 2019.
1. Marketplaces
Marketplaces serve as a platform for employers to connect with recruiters. Due to reduced administrative requirements, vendor management and competitive placement fees, marketplaces are cost-effective. Also, having a centralized platform increases recruiter productivity and reach. Since marketplaces collect and store information on candidates’ resumes, skills, websites, LinkedIn profiles and more, hiring is more transparent and efficient. Plus, recruiters see candidates’ goals and learn more about them and what they want in their next role, which facilitates conversation and aids in proper placement.
2. Gig Economy
Recruiters face an even greater need to adopt new mobile and socially integrated communication technologies and platforms, such as Skype interviews or virtual reality video conferencing, to attract and place gig workers. Also, more HR technologies focused on worker onboarding, engagement, learning and career planning will develop.
3. Social Recruitment
Social recruitment involves clearly defined objectives and a target audience to determine which platforms are most effective in sharing a company’s job openings. For instance, visual platforms like Instagram are more suited for graphic designers and other creatives, whereas Twitter is more populated by IT and tech professionals. Also, social recruitment lets a company leverage social data to determine a candidate’s fit. For instance, Google Alerts and Radian6 let employers monitor candidates to see whether they fit with an opportunity. Additionally, many professionals engage on sites that fill both social and professional needs. For instance, Dribble is a community for designers, whereas GitHub is a platform for software developers.
4. Predictive Analytics
Predictive analytics uses historical data to make predictions about the future. For instance, predictive analytics can consider industry, location, occupation and other elements to provide customized recommendations and get better responses to job postings. Also, predictive analytics can automate resume ranking, and shortlist and prescreen candidates, which increases the quality and diversity of new hires.
5. Artificial Intelligence
AI software programs and tools lower costs, reduce inherent biases and improve the quality of hires. Recruiters have more time to invest in fostering relationships with talent. For instance, chatbots can speed up the hiring process and enhance the candidate experience by assessing a candidate’s resume, online presence and fit with the role. Also, AI recruiting video interview platforms can evaluate the quality of a candidate’s voice, voice energy, pace of speech, use of fillers, answers, facial micro-expressions and body language. Plus, AI can determine whether a remote worker will be honest and ethical and appropriately represent the company if hired.
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